[Theory] Abandon the “riding in a car” mindset and focus on “pushing the cart” service.

2017-12-21 10:03

　　Lead-in: “Rather than being mere passengers, we’re willing to be the ones who push the cart”—this is not only Feishang’s strategic choice but also a valuable lesson that has propelled its remarkable growth. As employees at Feishang’s headquarters, we must resonate in harmony with the company and create shared value for mutual success. On one hand, we need to clearly understand the current situation, define our roles precisely, and remain ever vigilant against becoming mere passengers. On the other hand, we must adopt the right attitude, hone our genuine skills, and become masterful “pushers” at Feishang. In this issue, we’ll kick off a series of insightful interpretations on the “pusher mindset.”

　　Abandon the “riding in a car” mindset and commit to “pushing the cart” service.

　　— On “Push-Cart Thinking”

　　Feishang is a high-speed train hurtling forward. Over the course of seventeen years, Feishang has remained true to its original vision, determined to become “a respected leader and integrator in its niche industry segment.” Whether it’s the thoughtful exploration during its three strategic transformations or the business logic evident in its industrial integration and capital operations, Feishang’s diligent and unassuming spirit shines through with remarkable tenacity. It is precisely this clear positioning that not only creates value and mutual benefits for all parties involved but also earns Feishang both honor and a stellar reputation. As employees based at Feishang’s headquarters, on the one hand, we enjoy access to a luxurious, high-end office building; on the other hand, being situated at the heart of decision-making, we feel both the necessity and the responsibility to contribute our own part to Feishang’s continued growth and development.

　　Clarify our strategic direction and advance Feishang’s “Pushcart” strategy. Given the unique operational characteristics of Feishang, its largest management team is stationed at each of its member enterprises—these managers are the ones who lead Feishang’s 30,000 employees on the front lines, generating the company’s most direct revenue. Meanwhile, the staff remaining at headquarters naturally bear the responsibility of providing strategic support and complementary services to these frontline heroes. The clear and specific division of labor within the team precisely defines the value that each individual is expected to bring. Therefore, in recent years, Feishang has further enriched its corporate culture by adopting the slogan “Willing to Be the Pushcart Driver,” which underscores our positioning. Consequently, we welcome and eagerly anticipate employees who not only identify with Feishang’s culture and resonate with its distinctive qualities but also share our commitment to growing together with Feishang.

　　Clearly define our role and wholeheartedly become experts at “pushing the cart” for Feishang. Feishang’s core values—“Integrity, Responsibility, Transcendence, Value Addition, and Win-Win”—consist of ten characters arranged in a progressive sequence, vividly illustrating the logical relationship between one’s character, actions, and the outcomes achieved. These values are a microcosm of Feishang’s business wisdom and underscore Feishang’s deep commitment to valuing people themselves. Who should we hire? What qualities and capabilities should those hired possess? These are Feishang’s top priorities. Employees from each member company have deeply cultivated their respective fields, acquiring rich, hands-on practical skills and becoming true experts in their domains—forming the most solid foundation upon which Feishang rests. They work diligently and steadfastly at the front lines, nurturing abundant achievements through hard work and dedication. As “pushers of the cart,” we must leverage our strengths, align with Feishang’s strategic vision, and adopt the attitude of dedicated service providers—offering them our most loyal support. Only by clearly defining our roles and fully unleashing our talents in our respective positions can we remain humble and eager to learn, striving relentlessly for progress. It is precisely when we embody Feishang’s inner spirit—a blend of modesty, pragmatism, and wisdom—that we can truly live up to our value as “pushers of the cart.”

　　Adopt the right attitude and put into practice Feishang’s “win-win” philosophy. Feishang has big dreams, and in the process of realizing those dreams, it has also made significant contributions to the nation and society, enabling its member enterprises to achieve value-added growth. The outcomes clearly demonstrate that Feishang possesses extraordinary strength. Employees who walk alongside Feishang must constantly hone their willpower and continuously enhance their capabilities if they are to match Feishang’s spirit, avoid holding the team back as it moves forward at a rapid pace, and grow and surpass themselves together with Feishang. This principle applies not only to the workplace but also to life itself: those filled with grievances and lacking ambition will always find themselves isolated and shunned by others, whereas individuals brimming with positivity and vitality—people who consistently create value for others—will invariably win the admiration and respect of those around them. To put it more concretely, if you join forces with Feishang and continually add value to the company, you’ll secure the best career path within Feishang—and only then can you truly become a winner in life.

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