[Theory] Decoding Feishang’s Business Acumen in the New Era Through the Lens of the New 20-Character Requirements

2018-06-25 10:10

— “New Era, New Thinking” Series: Interpretation No. 2

This journal's commentator

Jiangxi Feishang Forest Products Co., Ltd.

(Feishang Energy) Calligraphy Works by Zhu Jiayu

　　We must strive, dare to strive, and know how to strive—embracing a fighting spirit as we step into the new era. This is the new guiding principle conveyed at Feishang Group’s 2017 Awards Ceremony, and also the overarching requirement for Feishang’s development in the new era, as articulated by Chairman Li Feilie. The 20-character statement is rich in meaning and profound in its implications, serving as a reassuring boost for Feishang Group’s leapfrog development and continued deepening of its transformation in the new era, and showcasing Feishang Group’s exceptional business acumen.

　　To strive is fundamental; we must bravely shoulder heavy responsibilities with the bold spirit of “If not me, who?” A happy life requires struggle, and achieving a world-class enterprise even more so. In this new era of nationwide striving, if we lack the awareness to pursue excellence, we’ll fall behind; without the determination to ensure that “my contribution is indispensable to success,” we’ll be left behind. When individuals integrate themselves into the enterprise, whether employees are outstanding determines whether the enterprise can set sail for distant shores. Whether the enterprise prospers or not hinges on whether employees can lead fulfilling lives. Only when individuals and enterprises resonate in harmony and strive together toward shared goals can we ultimately achieve the objectives of “added value” and “win-win outcomes.” Today’s glorious achievements of Feishang were forged through yesterday’s hard work; Feishang’s brighter tomorrow will likewise remain inseparable from today’s relentless efforts. Bravely taking on heavy responsibilities and racing against time—not only embody Feishang’s fine tradition but also serve as the very source of strength propelling Feishang toward its ideal aspirations.

　　Daring to strive is the prerequisite; we must forge ahead with the courage to reach for the moon and pluck the osmanthus flower. Nothing in the world is truly difficult—if only we are willing to climb. Courage is the starting point of all action, the intrinsic driving force behind the continuous growth of individuals and enterprises. Having both courage and the will to act doesn't necessarily guarantee brilliance, but without courage, one is bound to wander aimlessly on a path of mediocrity. The two-decade development journey of Feishang has taught us that it was precisely because we dared to dream boldly, plan audaciously, and act decisively that Feishang has earned its stellar reputation. It’s precisely this boldness that has enabled Feishang, as an industrial investment enterprise, to command the respect it deserves within the industry—and that’s what has made “forward-looking business vision” an unquestionable core competency of the Feishang Group. Even though the journey of striving inevitably brings countless hardships and setbacks, these challenges ultimately become invaluable lessons that fuel the company’s sustained growth.

　　The ability to strive is key—we must embrace innovation with the wisdom of enduring mountains and flowing rivers. Striving requires both courage and wisdom; striving wisely can help us avoid unnecessary detours and enable us to reach the shores of victory even sooner than others. Feishang’s business acumen has been refined over many years, distilled from countless practical experiences into an essential business philosophy. Today, Feishang not only continuously replicates yesterday’s successes but also constantly enriches its theoretical framework through relentless innovation, always using a forward-looking perspective to refine and improve its strategic approach. As we enter a new era, Feishang’s distinctive new thinking has become even more profound. The in-depth elaboration of “four foundations,” “five-in-one integration,” and “three 1+1 or three dual-drive models” has firmly set Feishang’s new course across four key dimensions: momentum, principle, strategy, and tools.

　　Chairman Li Feilie pointed out that, as the outside world continues to evolve, Feishang is constantly refining itself. In the coming years, Feishang’s strategy will remain largely unchanged—only its tools will keep getting refined and improved. It’s clear that Feishang’s sense of crisis has never wavered; its mission still carries a heavy burden. Only through relentless effort can we seize opportunities, take the initiative, and squarely face challenges head-on, rising to meet the weighty responsibilities entrusted to us by history. In this new era, Feishang embarks on a fresh journey and ushers in a new atmosphere precisely with this spirit of striving and hard work.

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